Group Meeting- Presentation

Today as a group we all met up in Boots library to catch up and discuss each others progress so far on the campaign. We decided to write out a plan of what we were going to do next and what we needed to get done by our next meeting. This was a detailed discussion that ensured we knew where we were at and what we needed to do.

we then later worked on our individual contributions together in Waverley with me and Nathan working more on the presentation by adding more points and information to it. This will be further added to in the coming days with us hopefully having a full version of the presentation done by the weekend in order to give us time to change anything if needed.

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our plan

Planning and Prep

Today me and Nathan met up at the university and decided to start planning the presentation that will be presented on the last day of term along with the rest of our group for the marketing campaign (Derry Shilitto).

When we arrived we decided to discuss what we felt needed to be included in our presentation to ensure that we included everything we felt we needed to. After deciding what we felt we needed to include we discussed roughly what information we wanted on each slide and started to make some bullet points as a rough frame.

We will be meeting again soon to work some  more on the presentation and to start putting it altogether ready for it to be rehearsed and presented in the coming weeks.

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Crowdfunding Perks

During the course of crowdfunding campaigns it is increasingly popular to add some form of perk as an incentive to donate to the cause. This typically means that the pledger will get some form of reward for giving money to the campaign. It’s shown that campaigns that use a system of perks raise 143% more money than those who don’t offer them. So therefore for a campaign to become popular and more successful using perks as a means to stimulate donations is highly beneficial and rewarding.

After doing some research into crowdfunding campaigns it has shown that those who offer a decent enough perk and different levels of donation seem to be more successful. I have found that the most popular amount of money for people to donate is around £10/£20/$25 and is often where the most money is produced. Higher donations with more sophisticated perks (£100) can also be highly valuable with often contributing 30% of income to the final total.

The most popular perks rewards seem to be:

  • a copy or digital version of that they’re selling, eg book or film.
  • becoming a character in their book/film
  • something involving the cast/makers, eg meeting them, being in the show, thank you videos.
  • Simple thanks yous, such as a letter or your name in the credits.

All of these could be used in our campaign.

Crowdfunding perks or rewards – tips

https://www.shopify.co.uk/guides/crowdfunding/optimizing-crowdfunding-rewards-perks

https://support.indiegogo.com/hc/en-us/articles/205157097-Perks-How-to-Use-Perks-to-Raise-Funds

Web Series

In recent years with the ever growing popularity of streaming services and websites such as Netflix and Amazon Prime, it has seen that television viewings from younger audiences has declined from previous years. This  means that there is a growing market for web based series as they are growing as a new platform, with easier access than scheduled television. This is due to the massive influence of the internet, and how it is becoming more and more popular with more options available more so than ever.

The break through of web series wasn’t originally as successful, but over recent years it has grown. So much so, that many web series are now being scouted out and being produced on television giving those who create and star in the shows many more opportunities in this industry.

 

http://www.indiewire.com/2014/02/how-does-a-web-series-jump-to-tv-29618/

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/11146439/How-young-viewers-are-abandoning-television.html

http://www.newyorker.com/culture/culture-desk/why-web-tv-series-are-worth-watching

http://ipf.ca/resources/best-practices/

Seminar with Alex

In today’s session we had a guest seminar by a past media student who now currently works for makermet, a Nottingham based media and marketing company. He presented us with a small lecture on his approaches to crowdfunding that was very helpful to us as a group as it was very detailed and informative of what to include and what not to include.

After his presentation and brief discussions with each group, he set us a small task that got us thinking about potential donators through the use of creating characters and what their incomes, hobbies, interests are etc in order to help us gain some perspective. This helped us as a group to think about who our audience were and how we would go about aiming this campaign towards them.

We also had a group discussion about what roles we were thinking about taking in the project, this however was not set in stone in today’s session, but will be explored thoroughly over the next couple of days so we know what we all have to do and what our roles will be.

Research into Social Media

Social media plays a vital role in helping to boost the profile of a crowdfunding campaign as it’s easy advertisement to thousands and even millions of people online. When used effectively social media can help boost a campaigns visibility online and the amount of people donating, as opposed to just simply advertising through the crowdfunding website. This is because on social media posts or tweets etc are able to be reshared or retweeted so it becomes even more visible to a more widespread group of people as they can then continue to share it on themselves gaining more and more visibility across the internet. It is also claimed that around 30% of initial donations to a campaign come from close family and friends through sharing it on various social media, that then eventually leads to more donations through the aforementioned method of sharing it further.

The social media websites we as a group have decided to use for our crowdfunding campaign are:

  • Facebook (with 1,100,000,000 estimated users)
  • Twitter (with 310,000,000 estimated users)
  • Instagram (with 100,000,000 estimated users)
  • Snapchat (with 100,000,000 estimated users)

We decided on these websites as they are easy to share information on that can be shared to thousands/millions of active users as they are extremely popular websites. We also decided to use snapchat for updates as around 70% of the active users are below the age of 35 which fits in with our target audience for this campaign.

https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
http://www.ebizmba.com/articles/social-networking-websites
http://mediakix.com/2016/04/how-many-people-use-snapchat-2016/#gs.xHROFeY

Brief description of Boomerang Kids…

Here’s some basic notes of what Boomerang Kids is and some initial thoughts towards our crowdfunding campaign for it.

  • Boomerang Kids is a 6 part comedy web series written by Chloe Kelpin and Pheobe Brown (these will also be the actors) and produced by Derry Shillitto.
  • They are looking to raise £6,000 through crowdfunding to help create the show- with an estimated cost of £1,000 per episode.
  • They would like this to be all finished and shot/edited by mid 2017.
  • Perks for the crowdfunding would include- scripts, props and possible premieres.
  • We are researching into social media to use to help promote the campaign- facebook, twitter, instagram, tumblr etc.
  • The target audience we are aiming for is young adults with the possibility of it extending to those middle aged, depending with future research.
  • We will be using a crowdfunding website to pitch the campaign and to collect donations (gofundme, indiegogo etc).
  • We have shot an interview with the producer Derry Shillitto and will be creating a video for the crowdfunding website.